The Ultimate Challenge is a mock reality game show, where contestants who successfully carry out the designated con job of the week win a $5000 cash prize. The film positions itself as Episode 9 of the show, in which the participant is tasked to swindle a woman out of $500 in order to win the cash prize. Mimicking the format of reality shows on television, the film is complete with sequences denoting participants’ comments on their experiences, advertisements, and on-air promotions of the show.